Across the River: An AVIS Mini-Shoot with the 2016 Ford Fusion

Exploring the Southeast in a 2016 Ford Fusion

Deremer Studios Automotve Photography

Last month, we had the pleasure of photographing another vehicle for our friends at Avis – this time a 2016 Ford Fusion.   It was a bit less epic than our 5,600-mile western adventure in a 328i, but with a big blue building, a trip on a ferry, and stunning sunset to boot, I certainly can’t complain!

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Our trip with the 2016 Ford Focus included a quick overnight in Atlanta, where I stumbled upon (and may have shopped a bit in) an Ikea.  Once back in Jacksonville, we took to some of my favorite shooting areas on a pretty dreary afternoon.  As day gave way to night, we crossed the St Johns River, at historic Mayport, using the ever-faithful St Johns River Ferry – en route to our favorite little coastal hammock, Amelia Island.   We arrived along the Amelia River just in time for a great sunset, framed by one of the many shrimp boats that helped to put Amelia Island on the map.  All in all, we logged over 700 miles and averages an impressive 34 MPG.

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Looking to have a car or collection photographed? Feel free to peruse the automotive section of our website: pro.deremerstudios.com/automotive_aviation.html
The Avis Grand Circle Tour – 5,600 Miles in a BMW 328i

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Copyright 2016 Deremer Studios LLC – Jacksonville, FL
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Our Drop-Top Chariot on the Roads Out West

Deremer Studios Automotve Photography

While out west, we had the pleasure of receiving a very special upgrade from the folks at Hertz – the perfect vehicle for our Autumn in the National Parks Adventure.  Over the course of ten days, we drove this 2015 Mustang V6 Convertible some 3,000 miles, from hot arid desert (above) to snowy mountain passes (bel0w), from 10,000 foot mountains to endless prairie, from densely populated cities to long stretches of lonely back roads – we even manged to become part of a buffalo herd in Yellowstone!  Needless to say, we got to know the car pretty well.

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So, what’s it like compared to other Mustang variants we’ve driven (we’ve now driven the V6, the Ecoboost inline 4, the V8 GT, and the Fisker-Galpin Rocket versions of the car)?  This year, we’ve logged some 4,000 miles in these cars and I have to say, we’ve been impressed across the whole spectrum.  Unlike the Ecoboost Mustang we shot in California, our V6 Mustang wasn’t a premium edition – meaning no heated or cooled seats, no big touch screen, no sporty toggle buttons, no leather…  But to be honest, apart from the odd occasion, it was rare that we missed those upgrades.  The V6 engine, the base offering for the Mustang, seemed to perform about on par with the turbocharged four cylinder EcoBoost engine, though I will say the V6 sounded quite a bit more throaty than it’s more expensive inline-4 brother.  But, while performance wasn’t notably different, fuel economy was – with the V6 eking out 28.6 MPG on our mostly 65MPH route.  The Ecoboost under similar conditions was returning closer to 34 MPG.  But, in the grand scheme of things, getting almost 20 MPG from a 300 HP sports car isn’t too shabby, even for today’s standards.

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All in all, the V6 was a pleasant surprise.  Even with the convertible, there was just enough room for one quite large checked suitcase, a carry-on suitcase, a camera bag, and all the fixins’.  And speaking of the convertible, it was a true joy to be able to have the top down as we explored the amazing natural wonders of the parks.  Of course, going from park to park at highway speeds, we kept the top up and found that the road noise, though elevated from the coupe, wasn’t overly loud or distracting.  So, you might ask, would I buy a Mustang?  You bet I would – we’re actually planning to down the road- but which one would I buy?  That’s a harder question – a harder question than I thought it would be…

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Looking to have a car or collection photographed? Feel free to peruse the automotive section of our website: pro.deremerstudios.com/automotive_aviation.html
Our Drop-Top Chariot on the Roads Out West

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Copyright 2014 Deremer Studios LLC – Jacksonville, FL
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The Yellow Rocket – A Sunny California Week With Ford’s EcoBoost Mustang

Deremer Studios Automotve Photography

This past week, we had the pleasure of traveling out to California to shoot an event for one of our automotive clients – and with the blue skies and relatively mild, dry temperatures to boot, it was an awesome week!  Adding to the excitement, the fine folks at Avis offered me a free upgrade to the 2015 EcoBoost Mustang you see above – a perfect driving companion for the circuitous mountain roads I would find myself exploring over the coming week.  So, with a fun car in a great color, needless to say I found myself photographing the vehicle quite a bit, including experimenting with a few boom shots (above) and some time exposures (below).

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All in all, I was pleasantly surprised by the combination of performance and economy that this car offered – providing me with 33+ MPG on the highway and plenty of get-up-and-go.  Even with a healthy amount of fun with the throttle and lots of carving in the mountains, the car returned a rather astonishing 27.1 MPG average over about 800 miles of driving – which is good when you consider California hasn’t yet gotten the memo that gas prices in the rest of the country are nearly half of what you pay there. Also noticeably improved over previous versions of the Mustang was the rear independent suspension.  Gone are the days of the live axle, and with the improvement, the car tucks into even the sharpest corners with much improved confidence and precision, all-be-it with a little less drama.

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As with previous Mustangs, the interior was comfortable and intuitive – offering everything you need for an extended road trip.  Both technology and luxuries in this specific trim were turned up to 11, with Ford’s latest version of Sync displayed on a generously sized touch screen and a surprising list of features you wouldn’t expect to find on a pony car, including heated and vented seats.   So, given the choice between this and the GT, which would I pick you ask?  I’m afraid my desire for power does still outweigh my need for economy, but where the gap between the two was a mile wide prior to this experience, the combination of a lesser impact on my wallet (both purchase price and fuel consumption) as well as the surprising amount of fun the EcoBoost Mustang provides, brought the gap down, to say, maybe 100 yards.

As always, please feel free to download as many photos as you like – we have sized the photos to 1080P HD wallpaper, perfect for your desktop, laptop, tablet or TV – and if you enjoy our photos, please share this blog with your friends and help us get the word out!

Looking to have a car or collection photographed? Feel free to peruse the automotive section of our website: pro.deremerstudios.com/automotive_aviation.html
The Yellow Rocket – A Sunny California Week With Ford’s EcoBoost Mustang

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Copyright 2014 Deremer Studios LLC – Jacksonville, FL
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The 2015 Rolex 24 – The Speed, The Sounds, The Frostbite…

Deremer Studios Automotve Photography

This weekend we had the pleasure of photographing the Rolex 24 at Daytona International Raceway again for our friends at Top Gear (View and download images from our 2014 Rolex 24 coverage).  What was looking like less than ideal conditions in the days leading up to the race, turned out to be one of the nicest weekends we’ve had – at least during the daytime hours.  The field this year consisted of 53 cars from the likes of Ferrari, Ford, Dodge, BMW and a rather stunning Gulf-liveried Aston Martin (below).  Also in heritage colors this year was Brumo’s 911 RSR, sporting the iconic red and blue #58.

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This year also marked our introduction to camping at Daytona, complete with an impromptu vehicle scavenger hunt!  It seems a meddling camper believed he had a special right to our spot and thought the best way of claiming said spot would be to have our van towed…  But all’s well that ends well, and thanks to a helpful police officer, we found our van, unceremoniously dropped out to pasture not too far from the campsite.  The camping bit itself was enjoyable – filled with the smells of wood fires, burnt rubber and every meat known to man.  The nighttime low, on the other hand, offered up all that Florida humidity compressed and cooled to a bone-penetrating 39 degrees.   But with the morning, came the warmth of the sun and the ability to once again feel my extremities.   With another six hours of racing to go, it was still anyone’s race, but the Ganassi EcoBoost Ford would not be defeated, finishing the 24 hour race with 740 laps and 2,634 miles in the record books – and making Jamie McMurray one of only three drivers to have won both the Rolex 24 and the Daytona 500, joining fabled greats A.J. Foyt and Mario Andretti.

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What a way to spend 24 hours!  As always, please feel free to download as many photos as you like – we have sized the photos to 1080P HD wallpaper, perfect for your desktop, laptop, tablet or TV. If you enjoy our photos, please follow us – and for extra bonus points, share this blog with your friends to help us get the word out!

Looking to have a car or collection photographed? Feel free to peruse the automotive section of our website: pro.deremerstudios.com/automotive_aviation.html
The 2015 Rolex 24 – The Speed, The Sounds, The Frostbite

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Copyright 2014 Deremer Studios LLC – Jacksonville, FL
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Going Full Throttle at Ford’s EcoBoost Challenge

2013 09 Automotive Ford Ecoboost 24 Orlando

This past weekend, we had the joy of spending an afternoon in Orlando with Ford’s line of EcoBoost powered cars.  The EcoBoost Challenge consists of three tracks – hypermiling (where you compete to achieve the best mileage), side by side comparison, and the ST performance academy.  Each track highlighted a different aspect of Ford’s vehicles, from fuel efficiency to fit and finish, to all-out performance.  Needless to say, the event was not only enjoyable to shoot but also to participate in!

2013 09 Automotive Ford Ecoboost 18 Orlando

What is EcoBoost you might ask?  The idea is pretty simple – take an efficient engine, add two asymmetrical turbos, and get the best of both worlds – increased horsepower and torque with some rather splendid fuel economy.  Because of the asymmetrical pairing of a larger and smaller turbo, the lag often found in turbo engines is greatly diminished, and the power curve is really quite impressive.  For instance, the 2.0L EcoBoost engine puts out 240HP at 5500 rpm and peak torque (270 lb ft) all the way from 750–4500 rpm.  So, what’s all this mean, you might ask?  As Jeremy Clarkson would put it, “Powweeerrrr”!    BTW – he favorably mentions the spry little Fiesta ST in his latest rambling: Jeremy Clarkson on having too much Power.

2013 09 Automotive Ford Ecoboost 14 Orlando

But enough with the numbers and technicalities – you want to know what it was like.  In a word – fantastic!  Despite weather hot enough to cook a prime rib (or my Nordic skin) on the pavement, the opportunity to push these cars was quite delightful.  Even the hypermiling course was a challenging bit of fun – I reached a staggering 262 MPG on the course with just a tiny bit of cheating…  When I went back to do it correctly, I still managed 51 MPG, though others who were able to follow the rules better than I scored in excess of 140MPG.  On to the autocross track – where i felt a bit more at home.  Though I’ve had similar track time only once before (See our Jaguar Alive Coverage from earlier this year), I was able to manage a respectable 5th place in a group of about 60 people, with a time of 29.1 seconds.  The top time, just 1.3 seconds faster, was achieved by a semi-pro autocross racer, so all in all, fifth sounded pretty good to me.  What a fun day!

As always, feel free to download any or all of the images for use as desktop wallpaper!  Enjoy!

Copyright 2013 Deremer Studios – Jacksonville, FL
Check us out at: Pro.DeremerStudios.com (Commercial Photography) or DeremerStudios.com (Wedding & Portrait Photography) |  904-744-1103  |  nate@deremerstudios.com